Sunil Chopra
Sunil Chopra is an operations professor at Northwestern University's Kellogg School of Management and lead author of the textbook Supply Chain Management: Strategy, Planning, and Operation.
What they did and why it matters
Chopra's textbook is one of the most widely used introductions to supply chain management, so many logistics and operations managers learned the field's core frameworks from it. The book explains how a company should match its supply chain to its competitive strategy, balancing responsiveness against efficiency, and covers network design, inventory, transportation, and sourcing with worked models. Concepts such as the cost of responsiveness and inventory aggregation help brands decide how many fulfillment centers to use and where to hold safety stock.
Related people
Sources
- Supply Chain Management: Strategy, Planning, and Operation (Kellogg School of Management) kellogg.northwestern.edu