Return Label

Many brands use pay-on-use labels, where postage is billed only if the label is scanned. Deciding who pays for return shipping is a major lever on return cost and return rate.

Should I include a return label in every package?

It is convenient for customers, but it can raise return rates and you lose the chance to require a reason or offer an exchange first. Many brands instead issue labels on request through a returns portal.

• Returns PortalA self-service web page where customers start a return or exchange, choose a reason and return method, and receive a label or drop-off code without contacting support.
• Box-Free ReturnsA return method in which the customer brings an unpackaged item and a QR code to a drop-off location, where staff pack, label, and ship it back on the brand's behalf.
• Shipping LabelA printed label carrying the carrier barcode, tracking number, service level, and addresses that a carrier scans to accept, route, and deliver a package.
• Cost per ReturnThe total cost of handling one return, including return shipping, receiving and inspection labor, repackaging, refund processing, and lost value from items that cannot be resold at full price.