Pool Distribution
Pool distribution is a distribution method in which many orders for one region travel together on a truckload to a local terminal and are then broken down and delivered to individual destinations by local carriers.
Why it matters for ecommerce brands
Pool distribution can cut cost and transit time compared with shipping many separate LTL orders to stores in the same region. It suits brands shipping to dozens of retail locations at once.
Common questions
- When does pool distribution make sense for a brand?
- It makes sense when you send many small shipments to stores or customers in the same metro area at the same time, such as a retail rollout. Consolidating to one truckload and breaking it locally often beats individual LTL rates and handling.
Cite this entry
"Pool Distribution." Fulfillment Lexicon, last reviewed October 16, 2026. https://fulfillment.wiki/glossary/pool-distribution/