iPhone Launch and the Rise of Mobile Commerce
The iPhone Launch and the Rise of Mobile Commerce refers to Apple's 2007 release of a touchscreen smartphone that, with the App Store in 2008, helped turn mobile phones into a major shopping channel.
What happened and why it matters
The iPhone moved online shopping onto phones, and mobile ordering now drives many of the order patterns and delivery expectations that fulfillment teams handle every day. Steve Jobs unveiled the device at Macworld on January 9, 2007, it went on sale in the US on June 29, 2007, and the App Store opened in July 2008, letting retailers and marketplaces build shopping apps. Shoppers began ordering at any hour and checking order status from their phones, which raised demand for real-time tracking, delivery notifications, and accurate delivery promises. This is one reason WISMO contacts, cutoff times, and mobile-friendly returns portals matter so much to operators.
Related events
Sources
- Steve Jobs debuts the iPhone (HISTORY) history.com
- iPhone timeline (Computerworld) computerworld.com