First Secure Online Purchase

First Secure Online Purchase is generally dated to August 11, 1994, when the startup NetMarket sold a copy of Sting's CD Ten Summoner's Tales for $12.48 plus shipping to a buyer in Philadelphia, protecting his card number with encryption.

1994 United States

What happened and why it matters

The NetMarket sale showed that shoppers could safely pay by card over the internet, an early step toward the checkout pages every online store depends on. The encryption came from PGP software built into a version of the Mosaic browser, so only technical users could take part, and the Internet Shopping Network and others claim similar firsts that year. Netscape's SSL protocol soon made encrypted checkout routine in mainstream browsers. The sale also ended with a CD mailed to the buyer, so from the start e-commerce depended on fulfillment: picking, packing, shipping cost and delivery time that still shape the customer experience.

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