Minimum Order Quantity
Minimum Order Quantity (MOQ) is the smallest quantity a supplier will accept in a single purchase order.
Why it matters for ecommerce brands
High MOQs force small brands to hold more inventory than demand justifies, raising storage cost and dead stock risk.
Common questions
- Can you negotiate a supplier's minimum order quantity?
- Often yes. Common approaches are accepting a higher unit price, combining colors or sizes to meet the minimum, committing to a larger annual volume split across several orders, or paying a setup fee.
Cite this entry
"Minimum Order Quantity (MOQ)." Fulfillment Lexicon, last reviewed October 16, 2026. https://fulfillment.wiki/glossary/minimum-order-quantity/