Fulfillment Lexicon

Minimum Order Quantity

Minimum Order Quantity (MOQ) is the smallest quantity a supplier will accept in a single purchase order.

Topic: Inventory Planning Entry INV-169

Why it matters for ecommerce brands

High MOQs force small brands to hold more inventory than demand justifies, raising storage cost and dead stock risk.

Common questions

Can you negotiate a supplier's minimum order quantity?
Often yes. Common approaches are accepting a higher unit price, combining colors or sizes to meet the minimum, committing to a larger annual volume split across several orders, or paying a setup fee.

Cite this entry

"Minimum Order Quantity (MOQ)." Fulfillment Lexicon, last reviewed October 16, 2026. https://fulfillment.wiki/glossary/minimum-order-quantity/

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