Dead Stock
Dead Stock is inventory that has not sold for a long period and is unlikely to sell at full price.
Why it matters for ecommerce brands
Dead stock keeps generating storage fees. Common exits are bundling, discounting, liquidation, or donation.
Common questions
- When does inventory become dead stock?
- There is no single rule, but many brands label a SKU dead stock when it has had no sales for a set period, such as 90 to 180 days, or when it can no longer be sold because it is expired, discontinued, or outdated.
Cite this entry
"Dead Stock." Fulfillment Lexicon, last reviewed October 16, 2026. https://fulfillment.wiki/glossary/dead-stock/