Free on Board
Free on Board (FOB) is an Incoterm where the seller delivers goods loaded onto the vessel at the named port of origin, after which the buyer bears cost and risk.
Why it matters for ecommerce brands
The most common term for ocean imports from Asia. The buyer controls the forwarder and ocean freight.
Common questions
- Who pays freight under FOB terms?
- Under FOB, the seller pays costs to load goods on board the vessel at the named origin port, and the buyer pays ocean freight, insurance, and all destination costs. Risk transfers to the buyer once goods are on board.
Cite this entry
"Free on Board (FOB)." Fulfillment Lexicon, last reviewed October 16, 2026. https://fulfillment.wiki/glossary/free-on-board/