Fulfillment Lexicon

Case Picking

Case Picking is picking full cases or cartons rather than individual units, common for wholesale, retail replenishment, and B2B orders.

Topic: Fulfillment & Warehousing Entry FUL-035

Why it matters for ecommerce brands

Brands selling both DTC and wholesale need a warehouse that handles each and case picking. Case orders often need carton labels and pallet building to meet retailer rules.

Common questions

What is the difference between case picking and each picking?
Case picking pulls whole sealed cartons, while each picking pulls individual units. Case picking is faster per unit and common for B2B orders, while each picking dominates DTC.

Cite this entry

"Case Picking." Fulfillment Lexicon, last reviewed October 16, 2026. https://fulfillment.wiki/glossary/case-picking/

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