Units per Order

UPO drives packaging size, pick labor, and how much per-order costs like postage are spread across. Raising it lowers fulfillment cost per unit.

Units per order = total units shipped ÷ total orders shipped

How do I increase units per order?

Common tactics are bundles, multipacks, free-shipping thresholds set above the typical cart, and product recommendations at checkout. Check that added units do not push packages into a higher dimensional weight tier.

• Lines per OrderThe average number of distinct SKUs, or order lines, in each customer order, regardless of the quantity ordered on each line.
• Average Order ValueThe average amount of revenue per customer order over a period, calculated by dividing total order revenue by the number of orders.
• Cost per Unit ShippedThe total fulfillment and shipping cost for a period divided by the number of units shipped in that period.
• Cost per OrderThe total cost to fulfill and ship one customer order.