Routing Guide
Routing Guide is a retailer's rulebook for how suppliers must label, pack, ship, and schedule deliveries to its warehouses.
Why it matters for ecommerce brands
Each retailer's guide is different. Breaking its rules leads to chargebacks that come straight out of wholesale margin.
Common questions
- What happens if I do not follow a retailer's routing guide?
- Retailers usually issue chargebacks or fines for violations such as using an unapproved carrier, wrong labels, missing ASNs, or late arrival. Repeated violations can hurt your vendor scorecard and the retailer relationship.
Cite this entry
"Routing Guide." Fulfillment Lexicon, last reviewed October 16, 2026. https://fulfillment.wiki/glossary/routing-guide/