Return Window

Thirty days is a common US ecommerce window, and many retailers extend windows during the holiday season. Longer windows can lift conversion but bring back items that are harder to resell.

Does the return window start on purchase date or delivery date?

It depends on the brand's policy. Starting on delivery date is fairer to customers and common in ecommerce, while some brands use the order date for simplicity. State it clearly in the policy.

• Returns PortalA self-service web page where customers start a return or exchange, choose a reason and return method, and receive a label or drop-off code without contacting support.
• Return RateThe percentage of items or orders sold that customers send back.
• Restocking FeeA charge deducted from a refund to cover the cost of processing a returned item.