Return Reason Code

Reason codes turn returns into product, sizing, and listing feedback. They also decide who pays, since damage or wrong item returns usually come back at the brand's cost.

What return reasons should I track?

Track a short fixed list such as size or fit, damaged, defective, wrong item sent, not as described, and no longer needed. Keep the list stable so trends are comparable over time, and allow a free-text comment.

• Returns PortalA self-service web page where customers start a return or exchange, choose a reason and return method, and receive a label or drop-off code without contacting support.
• Return RateThe percentage of items or orders sold that customers send back.
• DispositionThe decision on what happens to a returned item: restock as new, sell as open box, refurbish, liquidate, recycle, or destroy.
• Return GradingThe inspection step that assigns a returned item a condition grade, such as new, like new, open box, damaged, or unsellable, which then determines its disposition.