Buy Online, Pick Up In Store
Buy Online, Pick Up In Store (BOPIS) is an order placed online and collected by the customer at a store, usually the same day.
Why it matters for ecommerce brands
Removes last-mile cost and often generates extra in-store purchases.
Common questions
- How does BOPIS benefit retailers?
- It avoids shipping costs, gives customers fast access to items, and brings shoppers into stores where they may buy more. It depends on accurate store inventory.
Cite this entry
"Buy Online, Pick Up In Store (BOPIS)." Fulfillment Lexicon, last reviewed October 16, 2026. https://fulfillment.wiki/glossary/buy-online-pick-up-in-store/